The smog economy has promoted the hot sales of air purifier products in China, and has also involved a large number of fast-earning companies. It is conservatively estimated that hundreds of purifier brands have suddenly emerged in China. However, with the disappearance and weakening of smog in big cities and the gradual implementation of the new national standard for air purifier products, the air purifier market is completing a rational return. In the future, technology will dominate this market.
For the air purifier market, in addition to domestic brands following the trend, more and more foreign brands have begun to enter the market, bringing a new trend of technology to promote products. Its two-in-one intelligent purification system for fresh air purification and indoor purification is more distinctive. At the same time, it released two household purification robots for haze and formaldehyde removal that emphasize high intelligence and high cumulative purification capacity.
The air purifier market declines due to chaotic competition
Some people say that after a round of chaotic competition, the air purifier market is bound to return. In fact, since the first half of this year, the air purification market has begun to decline, and the volume has dropped. In fact, this is also normal. Originally, the air purification market was only a narrow product for a limited area or for high-end people. As a result, the hustle and bustle of the haze economy, as well as the repeated listing and conceptual promotion of many air purification products, made this market suddenly When agitated, consumers also buy blindly.
The products in the air purification market are dazzling. The purification rate is marked as 99%, but the price varies by several thousand yuan. There are many chaos in parameters, certification and promotion, and consumers are also in the cloud. Moreover, the brands entering this market are messy, with home appliances, mineral water, etc., and even some brands are directly OEM produced and sold, which also puts the air purifier market in a chaotic, irregular and disorderly competition state. Of course, after the smog gradually fades, some speculative brands will inevitably "escape."
Technology will lead the development of air purification market
Obviously, from the beginning of last year to now, with the announcement of the new national standard for air purifiers, the official implementation in March 2016, and the improvement of the severe haze environment, those brands that have invested in making quick money will take the initiative to withdraw and the air purifier market It will also usher in the first return after the outbreak, and the technology and market thresholds of the entire industry will increase. Among them, technology is expected to lead the air purifier market into the next round of competition.
In accordance with the new national standard for air purification products, the core indicator of CADR is emphasized, and new indicators such as cumulative purification capacity and applicable area have been added, instead of relative indicators such as removal rate, which will be officially implemented on March 1 next year. . In response to the implementation of the new national standard, some air-cleaning products in the market have begun to cut prices and clear goods, which also means that the availability of core technical capabilities will become the core factor in the next round of air-cleaning product competition.
At present, the short-term decline in the air purifier market is caused by market overdrafts, panic consumption and chaotic competition. As competition returns to rationality and technology and concepts gradually become clear, consumers will slowly build market confidence. Especially for the middle-class people who are more pursuing the quality of life, they are more concerned about the quality of the product and the ability to purify the air. This is why the air purifier products are still selling well. The middle class has rigid demand.
Air purifiers, which are almost equivalent to the quality of life, will benefit in the next few years and will be recognized by mid- to high-end people. This trend also indicates that the empty net market will enter a long upward cycle after a round of adjustment.